#21 AirconMalaysia.com Website Review

Problems:

  1. Too little exposure on social media and miss out so much online traffic source besides depending on offline ads alone. For example, very little update on FB page and instagram. Forget about Google My Business (GMB) claims too, No exposure on Pinterest or twitter or YouTube for example.
  2. Not able to analyst the business data which is not captured at the beginning and yet we do not know or understand the customer behaviours. Very little information on their Google Analytics UA-75858100-1.
  3. Do not understand the potential and the possibility of selling through online strategies.
  4. The information is overloaded on the website and the audiences have no ideas what to do next? Plus, missing the reason for the audiences to visit the website at all.

Solutions: A general AirconMalaysia.com Sales Funnels:

  1. Nurture their own database who is relevant to their business which is done currently.
  2. Cut down on too much information on the website, no one likes to read anymore and focus on building the relationship online with the website audiences.
  3. Obviously they need to have a follow Up eMailing CRM system to manage the current demand and the future expectations from the existing audiences who have registered but have yet started anything in this area.
  4. Feedback eMailing CRM List to manage review expectations after they have ordered the services.

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What do I do if I am the Marketing Manager of AirconMalaysia.com?

  1. This is not cosmetic work by updating a few nice photos and pages which are full of words…
  2. A combination of “registration/contact us/to know more/promotion” form to encourage audiences to submit their contacts so that AirconMalaysia.com can get back to them.
  3. For audiences who have not ordered. Activate follow up CRM eMailing list after a period of time. The emails will be sent out once a week/month for a period of 3-6 months for example. This is where the msg copy writing skills apply and it will determine the success or the failure of the follow up.
  4. For audiences who have ordered before. Activate the feedback CRM eMailing list to anticipate whether it is a good or bad feedback based on the survey questions in the emails proactively. 
    • If good feedback, channel them to leave their feedback on the facebook page.
    • If bad feedback, address their concerns before seeing them go to the facebook page to leave a negative feedback.

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The benefits of a WordPress GCloud Hosted website:

  1. A WordPress blog post made, the post can be automatically updated in FB page, Pinterest, instagram, twitter and more for free. Just to name a few for an example in order to gain more visibility.
  2. You can also create an email within WordPress to blast out to the relevant audiences and at the same email can be posted in the blog as well. Again, it will automatically update in FB page, Pinterest, instagram, twitter and more for free. This allows occasional promotion on AirconMalaysia.com.
  3. It is a centralised depository for the business so that every member of the business has the right permission to access the data without depending on an individual inbox to capture data. It is backed up regularly and automatically.
  4. WhatsApp can be embedded in the system so that WhatsApp also can capture the audience’s phone numbers and emails. The data can be uploaded into the WordPress system in Microsoft excel document format.
  5. You can allow the public who ordered your services before to upload and publish their own photo gallery to share with other AirconMalaysia.com audiences. The current “Testimonials” is not going to work as well.

References:

We deal with these cases regularly – small business owners that only recently  realized the potential of Google My Business only to discover that someone else  already owns their GMB listing. Google will not grant you ownership of the GMB unless you find out who owns it  and submit a transfer ownership request. These things can be incredibly time  consuming – and each passing day equals a few dozen potential customers. Keep in mind that there are several cases where the transfer request is simply not possible.